In addition to my note in part 1 about Jerry being upset that day, I should add a further comment: I mention him a fair bit in this blog, but that’s because I owe him a great deal. We’ve never agreed much on music, but he taught me well: don’t lie. Don’t ever lie. Even if it gets you sacked (which it did); even if you get death threats (which I did); even if you lose friends, or have to resign rather than face saying yet again how much it sucks. There’s a bias, sure: after eight bad albums, you’ll pan the ninth because you’re so worn down. If the tenth is great, you’ll gush because of the contrast – but don’t say it’s good if it’s not, or your opinion is nothing. His opinion is worthy because he’s honest, even when he’s wrong. More people could learn from him …
THE JOURNALIST – EVERETT TRUE
Everett True is the Acting Editor of Melody Maker. His career began as a fanzine writer in 1982. He ran the fanzine with Alan McGee, but acrimoniously split with McGee when the Creation boss wanted him to edit an issue featuring True’s most hated – The Smiths. True started his own fanzine, and then talked the NME into hiring him as a journalist. He worked there until the end of the 1980s, when he was sacked by former fanzine colleague James Brown for what Everett describes as his own journalistic incompetence. He got better, and went on to become a staff writer at Melody Maker. Pretty soon, he was the most famous music journalist in Britain, and entered what he describes as the highlight of his life:
ET: I always used to write in my fanzine that I felt that music journalists don’t give a s*** about music. It was the most disappointing day of my life when I got to the NME and found out it was true. Sure, they cared, but not as much as I did. Mind you, I was pretty fanatical at the time.
Then I got to Melody Maker, and I can’t ever imagine having a better job: going to America, hanging out with really famous and really cool people, going to see any show I wanted – f***ing brilliant shows – and I had a beautiful teenage girlfriend. I can’t imagine how life could have been any better. I suppose I could have had money, but who cares about money when you’re having a good time?