JK Rowling in new Potter plot?

At last count, JK Rowling had categorically denied writing further Harry Potter books, so I was a little stunned to see this on Buzzfeed just now.

The new PotterMore.com website is currently blank, but the Facebook Page  is drip-feeding teasers, which seem to point to mundane London locations

and all manner of crackpot clues.

There’s a date on that pic of “20 June 2010”, which (obviously) is nearly a year ago to the day.

What can it all mean?

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