How to blog about … SXSW


The wrap party was yesterday, so most of what will be written about the world’s hippest festival has already been tweeted live, but there’s still a day or so to get your thoughts down.

The Tone

If you were there, ladle on the smug like a Yummy Mummy with a brand new SUV. The Telegraph has the right idea, even throwing in self-righteous indignation for good measure, though you may wish to avoid writing like an eight year-old’s What I Did On My Holidays report.

If, like the rest of us, you missed it, lace your bitterness with a note of contempt. Or you could be a little more constructive, like The Guardian, who took the same line as Reinspired and blogged their picks of other people’s ravings.


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