The following article appeared in the November 2007 issue of the Oblivion’s Real Estate newsletter (a game modding site). It was my first interview of any kind – and my first piece of journalistic writing – since 2001, and long before I was invited to moderate Beth’s forum. The questions were compiled from responses in an open forum thread, and there were many ‘hug’ requests in the thread which saw their way into the final interview.
It was all going horribly wrong for Bethesda. After effortlessly acquiring the “love brand” status other companies spend millions trying to manufacture, they’d grown too quickly to keep pace with their legion of adoring fans and were increasingly seen as an Aloof, Faceless Corporation that Didn’t Care. The forums were horrible, the DLCs a PR nightmare, and “we modders” were demanding – needing – to feel appreciated and supported. To be hugged a little bit.
Enter stage-right 27 year-old “GStaff”, chief fanwrangler for the past six months. The blog’s up, there’s a free DLC, the forums are friendlier than ever, but we still don’t really know who our CM really is. So, GStaff agreed to take questions from the ORE floor, starting with a proper introduction. Continue reading