How Twitter works (and why you need to know about it)

twitter-logo

Following yesterday’s post, I had quite an interesting conversation with someone from the didn’t-retweet band. What transpired over the course of the discussion was that, by the band’s own admission, they didn’t really understand how Twitter worked. More to the point, I got the feeling that the label didn’t really understand the medium, either. Social media have come so far in eclipsing websites and emails that is very worrying if anyone along the chain isn’t engaging with it properly, so I’m listing my response here (redacting names) in the hope that it would be helpful to anyone else who doesn’t really “get”  how it works. Continue reading

Is there really such a thing as selling out?

New on Collapse Board

I know this is going to come as a shock to you, but albums aren’t made by little pixies waving magic wands. Whatever dreams are spun of, Phase 1: plan to be famous; Phase 3: profit, the reality is more mundane. It’s something we accept about the film industry, because it lets us in on its processes. We understand it’s a giant corporate behemoth mired in politics and dodgy dealings, but can appreciate that this can still result in magical works of art.
Continue reading