As the fallout from the Kickstarter fiasco starts to cool down, a number of valuable lessons have come to the fore.
1. If you’re not ON a label, you ARE the label
A record ‘label’ is just a corporate identity for a series of functions – the funding of the recording process, manufacturing, arranging distribution, publicity, and numerous other business transactions. If you want to have your record available to buy by the general public and are not releasing it through a label, you have to assume responsibility for all of those functions yourself. You’re not so much “sticking it to The Man” as becoming The Man. This will inevitably mean hiring help to deal with these things, which makes you a manager in the business sense. The more you can understand about business and marketing processes, the more likely you are to succeed at what you’re doing. Being able to budget effectively is at least as important as writing a nice tune.