Nobody gives a crap about your stupid little project: 5 strategies for surviving the internet


It was just about the rudest comment I’d ever seen: “Give up, mate … no-one gives a s*** about your stupid label and the s*** music you release…”. It wasn’t quite true: many, including me, cared quite a bit about this brave little indie, but it is a Have Not in the digital world, and with that, I can sympathize.

It’s very difficult to gauge hierarchy because it changes so fast: one week this little blog has more readers than the biggest magazine I wrote for; the following week, almost none. White Swan Events, I call them – unpredictable storms of traffic activity, but it’s dangerous to read too much into them, either way, because

Rule 1: Visibility does not equal engagement

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