5 things you might be doing wrong on social media

1. “Awareness-raising”

I think the worst example I’ve seen of this was the “tell us what colour bra you’re wearing” status update, which was basically a salacious attempt at internet flirting thinly disguised as some sort of breast cancer awareness campaign. How does that make us more aware of breast cancer? Who on this planet is not aware of breast cancer? Before passing on one of these bulls*** “awareness-raising” messages, ask yourself exactly what kind of awareness you’ll be raising. What, exactly, do we need to be thinking more about, and how is your update going to help us?

Doing it right: “Blood in your poo or looser poo? Just tell your doctor.” (NHS Bowel cancer campaign)  Continue reading